Conversation Marketing | Domaining Diva

I’m in the business of creating and flipping websites. One thing is abundantly clear when dealing with my customers … there are a lot of people out there who are trying to get in this business or just make a success of the web properties they buy or create that don’t know the first thing about how to set up a blog, what to do with it once it is set up, how to promote it, how to get it indexed, how to get traffic and make sales.

I just launched Niche Demon exactly for this reason. If you fall into the category above, this ebook is for you. Geared towards newbies, it gives detailed information on how to set up a Wordpress blog and then drive traffic and make sales from it. This is a 98 page ebook jam packed full of information that even some more experienced affiliate marketers don’t know … ranging from setting up a website to marketing, social bookmarking strategies on autopilot, traffic and linking strategies that will send your site to the top of Google results, to setting up a Google Adwords campaign. Read the rest of this entry »

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Jan 23
2008

Conversation Marketing: Can We Talk?

Posted by Diva in Uncategorized, conversation marketing

The latest buzz word in marketing is “Conversation Marketing.” Without ever hearing about conversation marketing until recently, this is the way that I prefer to get a message out about something that I’m endorsing or yes … if you want to hear the dirty word … selling. The phrase that really stood out in my mind was “All marketing is a conversation.”

“The awful truth about marketing is that it broadcasts messages to people who don’t want to listen…. much of business communication is written in contrived and artificial language, supposedly designed to impress, but actually signaling just how impersonal the firm and its professionals are.”

I see so many of the long, hypey big red lettered sales letters and still wonder how that type of marketing can be successful. I know that many “gurus” use them and make money, but in my opinion, you aren’t reaching a large part of the market through this method of communication. Basically, you’re reaching an audience who is looking for a “dream in a box” solution and willing to believe anything that promises that.

To me … and maybe it’s just me, I find those type of sales letters to be more annoying than persuasive. It’s packaged marketing, spoken in a fake voice and often uses scare tactics and unfounded promises to reel their customers in. Many marketers see marketing as a one-sided dialogue … nothing more than a propaganda campaign. This type of marketing rarely answers any questions I might have about the product.

The marketer that is able to reach his market in a real voice and engage his audience in a two-way dialogue is the marketer who is going to be able to build trust and relationships that convert into sales. In the offline world of marketing, where you meet your prospective clients, you have a greater opportunity to employ Conversational Marketing. Instead of giving yet another boring presentation, you can have a question and answer session. In a personal one-on-one presentation, you can give your prospects a handout and then instead of launching into a one-way dialogue of your capabilities and contract issues, see if you can engage your prospect in a conversation to determine what his problems and needs are. Read the rest of this entry »

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