ToysRUs Buys Toys.com At Auction For $5.1 Million
Posted on February 28th, 2009 by Diva under domains
In a heated bidding war, ToysRUs bought the domain name Toys.com at auction for $5.1 million. ToysRus really wanted the domain, for obvious reasons. Everyone except ToysRUs and domain holding company National A-1 (owner of domains such as free.com, boys.com, girls.com, and divorce.com) bowed out of the auction at $3 million. The last $2 million was just those two companies going back and forth for hours.
ToysRUs really didn’t have much choice. If it wants to be the first thing people associate with toys it really couldn’t afford to allow anyone else to own that domain, even in this economy. Who says real estate is dead?
March 14th, 2009 at 12:02 am
I love reading news like this. Virtual real estate is alive and well.
July 26th, 2009 at 11:41 am
Bid directorys will boost your seo. I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Look forward to reading more from you in the future.