It takes a lot of hard work to get your website to the point where it is profitable and has a lot of traffic. You might want to cash in on all that time and money you’ve spent, but you want to get the most out of your investment. Before you list, make sure you do any housecleaning that needs to be done. Any broken links or glitches that you’ve been putting off… now is the time to fix those. Make sure you do all the SEO and everything is in good shape.
The Auction Listing
Why can some sellers get big money for their sites and some get barely noticed at all? It’s important that you create a site that offers value, but it’s not always the quality of the website to blame. Your listing headline and copy can make the difference between getting the price you want for your site or having it sink into Flippa oblivion.
With too many listings, the biggest mistake I see, other than a boring headline is not enough information about the website. Potential buyers want data. They want to know everything about the website and they want screenshots to prove it. They also want access to Google Analytics.
When writing up your listing, include everything including traffic, revenue, costs to maintain the site, outsourcing costs if any, how much content it has and whether or not it is unique content, whether or not it has a list, the number of back links, social media accounts, special programming or design, etc. Don’t leave anything out. Highlight the most important information in the headline. Grab their attention with revenue or high traffic figures if you have it, PageRank, etc.
You want to build trust with potential buyers and providing accurate data on your website will help to do that. Make sure that you break down all of your revenue streams by the source of the revenue and the revenue history. Go back as far as you can. The longer the site has been earning, the more you will get for your site.
Promote Your Auction
If you have a blog or website that is related, mention your auction. Some of your readers may be interested in the auction. Same with a list. Put your auction in your signature file if it’s allowed on forums that you participate in. I do this on the Warrior Forum. You can also get additional exposure with the Featured listing on Flippa. I don’t recommend doing this until the last couple of days of the auction, since most people hold off on bidding until then. You will get a lot more views doing this. If you have a Twitter account, tweet about your auction or mention it on your Facebook or Google Plus page. If the site you’re selling gets good traffic, put the link on that site too to let your visitors know the site is for sale.
You’ll get a lot more attention by getting your auction on the “Most Active” page on Flippa. You can do this by accepting all the very low bids. The more bids you get, the higher up on the Most Active site you’ll be.
Pay attention to your auction while it is listed. Answer any questions potential buyers might have and don’t take a lot of time doing it. An interested buyer may lose interest if his questions go unanswered for too long. Give accurate, detailed answers. Don’t be evasive. Good communication with potential buyers will help to build trust and help you get the most for your website.