Whether you’re going to keep or flip a site, one of the most important things you should be doing is making the site profitable. A site with revenue will sell for a great deal more money on Flippa than a site with no revenue, so it’s well worth your time to attempt to make that site profitable. Here are some ideas on how to increase the revenue of a site.
Create your own product. Creating a well written, informative ebook on the topic of your website and selling it for 100% of the profits can produce a great deal more profit than just offering affiliate products for a percentage of the sale price. You can also sell a service from the website rather than an info product. Test the best pricing strategy. Increase your price, even if you have to repackage or edit the product to increase it’s value. You’d be surprised how many times I’ve heard people say that sales increased when they increased the price of their product. Don’t be afraid to charge more.
If you do offer a higher priced product or service, also offer a “light version” of your product. Sometimes people aren’t buying simply because they can’t afford it or they think the price is too high. You can overcome this with a light version.
Add great bonuses to your product. Don’t add a low value bonus that no one really wants. Make it a dynamite bonus so that people will buy your product for the bonus if they aren’t interested in the actual product. A valuable bonus can make your product irresistible.
Increase the traffic to your site. Don’t be dependent on just one source of traffic. If it dries up, all of your traffic is gone. If you’re trying to rank in Google for your keywords, make the same effort in Yahoo and Bing. Don’t forget social bookmarks such as Digg, Reddit, Stumbleupon and many others. They are not only a good source of traffic, but provide backlinks as well. A viral post in Stumbleupon, Reddit and Digg can get thousands of visitors in a short period of time. If you use paid traffic, buy more paid traffic. The point is to increase your efforts to increase the traffic.
Another good way to increase traffic is to become an authority on the topic of your site. Provide really useful information and you’ll find that not only do people visit, but they come back time and again for updates.
Launching giveaways and contests are also a good way to get repeat visitors and increase traffic. Make your prize or giveaway something really spectacular that most people would want. Giving away junk won’t get the traffic that a dynamite offer will. Visitors will tell other people if the giveaway is really great. Nothing better than word of mouth for increasing traffic. Launching contests and giveaways not only increase your traffic and encourage visitors to come back, but it can also increase your product sales.
Adding a Twitter account and Facebook page and getting people to like your page are excellent ways to get additional traffic. Tweeting your posts to your Twitter account and posting your posts on your Facebook page are good ways to increase interest in your site and to increase the value of your site should you list it for sale.
Make sure you’re building a list. If you’re giving something away, make them opt in to download it. Not only is a list invaluable for marketing to your list, but the list itself is a great asset to list on a sales listing for the site and increases the site’s value.
If you’re selling affiliate products, experiment. Don’t just sell one product. Add others to the mix and test, test, test. If you can sell one product, you can sell more than one.
JV with others. Do ad swaps with others in like markets, make friends and get noticed by super-affiliates. Getting links on authority sites or getting affiliates to promote your products can greatly increase both your traffic and sales. Attracting the right affiliates can make a huge impact on your business. Making friends and giving or helping others in your business is one way to do that. Build up a reputation for helping others, expecting nothing in return, and you’ll be much more likely to get people who want to promote your products.
One way to meet and make friends with potential JVs is on social networking sites. They aren’t called social networking sites for nothing. Contrary to popular belief, they are actually for networking with like-minded people and are a great way to make friends in your market.