Categorized | Featured, Website Flipping

Where to Buy and Sell Websites

I’m sure most people who are thinking about flipping/selling or buying websites know about Flippa, but when the question is asked, where can I sell my site, that seems to be the only answer people give. Flippa may be the largest at this time, but it’s not the only game in town. Due to the many changes Flippa has gone through with pricing structure and other changes that don’t necessarily benefits sellers, it’s worth a good hard look at the other places for buying and selling websites. Flippa does have an advantage over others with probably more buyers who search the site, so it’s still a viable website marketplace, but it’s always good to know all the options available.

There are also a fair amount of brokers who can help you to sell your websites, particularly if they are well established businesses that have established revenue and traffic and are valued at $10,000 or above. Brokers will often help with creating the listing or sales copy for your site and listing it at various resources both offline and online. They may also help with screening buyers, legal paperwork, and helping with negotiations and prospect questions when a buyer is interested. They often have developed a large list of buyers that they will contact about your sale.

Here’s a list of some website brokers:

Latona’s Website Brokerage
Quiet Light Brokerage
Acquisitions Direct
Acquisitions Agency
Maine Business Brokers
We Sell Your Site
W3 Business Advisors
We Broker Websites
Flipping Enterprises
Website Properties, LLC
Trusted Site Seller

Here’s a list of places to list your websites or look to buy websites.


Currently the largest. Here’s the new pricing.

Listing fee for established websites & domains $29
Success fee for established websites & domains 5.0%
The success fee is paid by the seller when they make a successful sale.

Listing fee for new websites $9
Success fee for new websites 15.0%
The success fee is paid by the seller when they make a successful sale.

If your sites sells, there’s no real advantage in price between listing it as an established or a new site. In fact, if your site sells at a certain price point, using the new site listing could cost you more than the established site listing, so be aware of that when you choose which pricing to choose:

Your site has to sell for $200 or less, or your overall costs are higher due to that 15% success fee.

On a $100 sale:
$29 listing, $5 success fee = $34
$9 listing, $15 success fee = $24

On a $200 sale:
$29 listing, $10 success fee = $39
$9 listing, $30 success fee = $39

On a $400 sale:
$29 listing, $20 success fee = $49
$9 listing, $60 success fee = $69

On a $600 sale:
$29 listing, $30 success fee = $59
$9 listing, $90 success fee = $99

Traffic on Flippa can be pretty low in the beginning of an auction. Buying the enhanced featured listing can increase those views. If you do go that route, don’t buy it until the last day or two as that’s when people actually start bidding on most auctions on Flippa. You’ll notice a pickup in traffic also when it’s listing on Ending Soon tab.

The kinds of sites that sell well on Flippa are sites with established revenue. I was somewhat surprised at some recent sales below that appeared to sell for too cheap if the revenue is accurate. I didn’t investigate these listings very much. Just noted that they seemed to go too cheaply for sites with that kind of revenue.

$599/mnth $2,249
$5,926/mnth $17,000
&20,000/year $8,000

As you can see from the above if the revenue numbers are legitimate, those sites should have sold for more money. So if you have a site that is making a solid income every month and has a history of doing so, you might want to consider a website broker. The commission will be higher, but the selling price will also be higher, in many cases, a lot higher. A broker could be well worth your time if you have a website valued at $10,000 or above.


This site gets a lot of traffic due to it’s high position in the serps for the terms buy sell websites. It ranks just below Flippa in the serps. Standard listings are available for 90 days for $9.95 and premiere listings cost $29.95 and give you more exposure than the standard listing. For listing just domains, the price is 90 days for $9.95, and premiere listings are $14.95. There are no other fees … no “success” fees, no commissions. The Premiere listings are listed in the Premiere Listing section of the site and will also appear at the top of their respective categories. They are bolder so they stand out more than standard listings and have a higher click through rate.

Buy Sell Website

The cost to list your website for sale here is $39 for a 2-week listing and $59 for a 3-month listing. It’s a well established site with plenty of listings and traffic. Don’t be put off by the ugly design (they should probably have hired a real designer to design the site).

Daltons Business

The UK’s largest business for sale marketplace. While they have a large amount of offline businesses for sale, they also have an Internet business for sale section.

Businesses for

Pretty interesting looking site with website for sale listings in all countries. Has over 61,000 listings at this time.

Experienced People Forums

Forum for both website listings and information on buying and selling websites. Moderated to keep the spammers and scammers out. Doesn’t look like a lot of traffic but the site comes recommended by other website flippers. There’s a private VIP section which they say has all the good information but you don’t have access until you reach a certain (unknown) amount of non-fluff posts (which I haven’t yet).

Another UK based site that you can buy or sell offline small businesses. There’s also an online or web based business section.

Webmaster Talk Forum

Popular webmaster forum with a section for listing sites for sale.

The Warrior Forum

A lot of turnkey sites being sold in the Complete Sites for Sale section of the Warrior Forum. Can occasionally find some established sites listed here also.

Digital Point Forums and Ebay

I’ll group these two together. I don’t recommend either one. Too much spam, too many scams. ‘Nough said.

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2 Responses to “Where to Buy and Sell Websites”

  1. Jen says:

    Wow, your buy and sell guide is quite comprehensive.

    I’m not sure if you knew but Flippa just released their new affiliate program via shareasale and your detailed flippa breakdown is extremely helpful.

    Btw, do you offer any type of website transfer services? If so, I’d love to get more information about them along with your fees.


  2. Thanks for including our brokerage in your article.

    Brokers do tend to benefit the the larger, premium sites or the sellers who are inexperienced in going though the selling process.

    Most brokers (us included) will provide prospective sellers with a complimentary consultation to determine valuation and compatibility with the brokerage’s in-house buyer list.